Someone once asked me why I kept on reading the stories of these successful businesses or why I kept reading these business magazines which only sell franchises and gives business ideas whose market is far different than what we have down our city. Well, it’s always good to read these stories for personal and business reasons.
When you read the success of others, it could inspire you to go into business yourself. If others can do it, why can’t you? One word of caution though. You also have to consider what advantages the business or the business owner already had to start with. Meaning, did he have sufficient capital when he started the business or did he have to seek financing? Did he have easy access to his suppliers? And then you have to examine yourself too and look into those things before you start your own business.
These articles and the business ideas magazines may not be directly applicable to you and your target market. But it is from these readings that innovative ideas spring up from. You always have to keep an open mind when it comes to business. You also have to learn to adapt others’ practices to your business. Just pick up and follow what you can and add your own stuff.
Reading is also for information and information is important in every business. It is not a waste of your time. Knowing what is on the market keeps you updated of the trends and what the market wants and needs. This again is very important so you can suit your business according to your own target market’s needs and wants. If you are providing what they need and what they want, then they will surely come to you.
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