You are your business’ first and foremost advertisement. You should always remember that. As the proprietor of a business, people who know you would always associate your business to you. Your customers will also judge the quality of your product or your ability to perform a service by looking at you.
Let’s say for example you have a bakeshop. It is important that you always look clean and tidy. You should never look so dirty in public or else they would also think that the bread, pastries and cakes you are selling are dirty.
If you own a beauty salon, you should always look well groomed and polished all the time. In short, you must always look good. Your market would think you will not be capable of making them beautiful if you cannot even take care of yourself and cannot make yourself look good.
You should always project an image you want for your company. And always remember to have good PR because there’s nothing better than being a credible advertisement and endorser of your product or service.
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