It's important for your business to be there when your clients need you. You must be most accessible to your target market than any of your competitors. If you are not, then you will eventually lose your customers no matter how long you've had them.
If you have a physical store or office it's important that you are open when you're supposed to. You should maintain regular store hours and always announce your store holidays way beforehand. If your customers come and you are closed, they will go to other establishments and might continue to do so even when your store is open.
The same is true with online stores. Your website should always be up 24/7. If you have to do maintenance or if you have to update it, it is suggested that you inform everyone days before your site will temporarily be down. If you do not, customers may come when your site is not available and get frustrated that they will just patronize other sites instead.
The important thing is you do not confuse your customers. They must also feel that they are important to you. They only want to be served when they come. And if they are not, they will look for service elsewhere. But if you tell them you are willing to serve them, not all but many would wait especially if it's your service they really are looking for. But you should not also abuse this hold on them. Because if you do, they will be fed up on waiting for you to be available and go to the next option they have. Still, the best thing to do is to limit scheduled and unscheduled holidays and website downtimes and be there when your customers need you.
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