Open It Right!!!

Starting out a business with a bang really gives it a very big leap right away. Although there would be greater risks in investing so much on a business right away, it really is worth it if this makes your market notice you and patronize you right from the start. You won’t have to wait long months and even years for the market to get to know you. Because you start big, they notice you and they get curious. They immediately check out what you have to offer. If they like it, then you are off to a very good start.

Some businesses also like to surprise the competition. They don’t announce that they will soon open their establishment until the day itself. This recently happened in my city. The competition was so surprised that I think they lost a lot of sales for a couple of days. It hit the market by a storm and its competitor definitely felt it. But this was only successful because it was a well known company. Had it been a very fresh name, I don’t think that strategy would have been successful.

But take this café restaurant for example. Its business owners put out a sign even before the place is fully furnished. They fixed up the frontage. They made it visible to attract customers and to get them excited about their impending opening. In short, they are announcing it loud and clear that a new place is going to open. It is an open invitation to everyone to try their place once it’s opened.

These are just a few examples of the different approaches one can take. But you shouldn’t just choose one randomly. You have to make sure that the strategy you are taking is best suited to your business based on its strengths and weaknesses.